To celebrate the launch of the new L’Oreal Paris Colour Riche Matte Lipstick, the #1 global beauty brand leveraged social media to showcase that people's lips can be bold in more ways than one.
The brand's largest National Lipstick Day initiative was showing off a bold hue and sharing bold words on social media. The #ReadMyLips social media campaign brings to life L'Oréal Paris' iconic tagline, "Because You're Worth It."
LUXE Digital Now was a major influencer behind the campaign and its social media objectives through associated blogger platforms. Anne Marie Nelson-Bogle, SVP of Marketing introduced the following;
"Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts," said Anne Marie Nelson-Bogle, SVP of Marketing, L'Oréal Paris USA. "As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people's powerful words.”
LUXE Digital Now garnered from this elevated results and status for the campaign to generate substantial social media activity and sales lead generation for B2C.