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Hair IQ is an augmented reality state-of-the-art technology, which makes testing easier by simulating hair products and styles on a user to show what they would look like in real-time and without having to upload a photo.


Created by LUXE Digital Now, the technology is also being introduced to standalone retail kiosks equipped with a touchscreen monitor and camera, as well as a mobile application that can be used on tablets at beauty counters or on consumers’ own handheld devices.


While 2D try-on tech has been increasing in popularity among online and in-store merchants, Hair IQ in 3D is a naturally progressive step.


*Patented Technology


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