H&M

Strategy, Digital Development, E-Commerce, Analytics

 

Building an integrated e-commerce and marketing vehicle was the goal for international brand retailer H&M.

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LUXE Digital Now's developers started by improving functionality and processes across the site. Our goal was to create a best-in-class e-commerce experience that was easy to use and effectively driving conversions.

 

We designed new landing pages, improved cart functionality, and made strategic design recommendations for performance.

 

We also took over managing their marketing channels, bringing fresh creative and more effective tactics to Facebook, Instagram, paid search, email, and YouTube pre-roll.

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