Strategic Management, PR Digital Solutions, Social Media Management
When Jaguar wanted to innovate on how consumers experience content they knew they needed an agency partner that intimately understood the intersection of brand, content and e‑commerce. Together the luxury digital destination was born. A digital destination that merges great storytelling with commerce in a way that creates a memorable experience and effective e‑commerce.
If you build it, they won’t necessarily come. In order to ensure marketing as innovative as Jaguar to succeed, we had to attract not just consumers but brand loyalists ‑ audience members who would champion Jaguar and its values.
We took a testing‑based approach to find our core audience. We collected as many consumer insights as possible throughout the pre‑launch period to ensure our strategic decisions were based on evidence and not assumption. That data‑driven approach delivered exceptional SEO driven results.